About Me

Core Expertise

Professional History

I’m a senior designer and visual systems lead with 14 years of agency and corporate design under my belt. Over the last decade, I’ve moved fluidly between big, digital-first brand refreshes and the detailed craft of physical packaging and merchandise. I love the collaborative process of working with other creatives to build systems from the ground up, and I’m just as comfortable mentoring junior talent as I am pitching new work directly to key stakeholders..

Brand Architecture & Scale: Developing master design systems and comprehensive brand guidelines for global scale (RE/MAX, Four Roses, Health-E Commerce).

Executive Communication: Translating high-level creative vision into digestible, sellable presentation strategies for C-suite alignment.

Tactical Execution: Advanced typography, premium packaging design, cultural merchandise, and modern digital product/UI system integration.

Cross-Functional Leadership: Directing external development partners, collaborating with client-side marketing executives, and mentoring junior creative talent.

Camp + King | San Francisco, CA

Senior Designer / Creative Lead | Jan 2017 – Present

RE/MAX Visual Identity Re-Engineering (2025): Orchestrated a comprehensive, digital-first redesign of the global RE/MAX identity and logo system within an accelerated 9-week timeline, successfully launching at the international conference in Las Vegas. Developed a pioneering modular framing mechanic that unified corporate assets with agent individuality, driving unprecedented affiliate enthusiasm and brand alignment.

Four Roses Brand Rejuvenation: Led the master brand refresh for the legacy 1888 bourbon house, modernizing the wordmark, visual assets, and premium label packaging. The visual evolution directly fueled massive consumer shifts, resulting in a 100% increase in brand awareness, an 11% increase in brand love/affinity, and served as a foundational driver in a subsequent $775M valuation/acquisition.

Systemic Brand Management: Spearheaded the creation, pitching, and long-term maintenance of robust brand guidelines and design systems for client portfolios spanning telehealth, consumer tech (Groq), fine wine (Duckhorn), and fast-casual enterprises (Del Taco).

Creative Mentorship: Maintained a close, collaborative partnership with the agency’s executive creative directors, while directly managing junior design staff and guiding creative interns to safeguard design continuity.

Freelance Creative Consultant | San Francisco, CA

Senior Designer | Jan 2014 – Jan 2017

Embedded with premier global brand consultancies including Prophet, Interbrand, and Instinctif Partners (Team Lewis) to execute rapid, high-stakes brand strategy and corporate typography matrices.

Designed and pitched identity systems across highly regulated spaces, digital transformation projects, and consumer packaged goods.

ATTIK | San Francisco, CA

Designer | May 2012 – Jan 2014

Collaborated on aggressive, youth-culture-focused visual campaigns and digital brand development for automotive giants (Scion/Toyota) and entertainment networks within a legendary, design-forward agency environment.

Selected Corporate Brand Partners Portfolio

  • Technology & Platforms: Microsoft, eBay, Groq, SlingTV, SVB.

  • Automotive & Entertainment: Toyota, Lexus, Under Armour, ArmorAll x RedBull Racing, MTV Networks, ABC, VH1.

  • Consumer Goods & Health: Bacardi, Four Roses, Papa Johns, Energizer, prAna, Abbvie, Health Mart, Health-E Commerce.