Joey is a multidisciplinary designer and visual systems lead based in San Francisco, CA. Creative Lead with 14 years of experience building scalable brand systems across agency and corporate landscapes.
Proven record of steering large-scale re-brands and refreshes. Engineers global visual identity frameworks, and delivers measurable business impact—including a master refresh that doubled brand awareness for a legacy bourbon house.
Previously at Camp + King and ATTIK. Freelanced at a few agencies and did music branding work for rapper G-Eazy. Music Branding is my greatest passion.
Consumer Goods & Health: Bacardi, Four Roses, Papa Johns, Energizer, prAna, Abbvie, Health Mart, Health-E Commerce.